About us

We are an international, independent organisation committed to keeping the Mediterranean Sea plastic-free and creating a more sustainable future.

We are the 1st independent organisation to develop a blockchain platform, powered by Oracle Technology, to track the journey of plastic waste recovered from at-risk Mediterranean coastal areas and certify the recycled and traceable material.

We have done this because we believe that transparency leads to transformation.

Keep Sea Blue, plastic-free Mediterranean sea, plastic-free beach,  Collection, recycling, certification, sustainability, recovered seaside plastic, recycled raw material
From pollution to solution

Why we need a solution now?

8 MILLION+

tons of plastic waste end up in the sea every year


plastic bag in the sea icon

IT TAKES 500-600 YEARS

for plastic to degrade

80% OF SEA PLASTIC

comes from land-based sources –
the remaining 20% comes from marine sources


plastic bottle in the sea icon

SINGLE USE PLASTIC

makes up the majority of plastic waste found in the Mediterranean Sea and coastlines

If plastic waste is not effectively managed, it is estimated that by 2050 the sea will contain more plastic than fish. 

Every year, more and more plastic waste ends up in the Mediterranean Sea, causing significant adverse effects on marine life, human health as well as the whole ecosystem.

Unfortunately, too little plastic waste is recovered or recycled. This is due to a variety of reasons, including consumers lacking awareness of where and how to recycle, poor waste management practices and a weak collection/processing infrastructure. Plastic products and packaging will not disappear but have to be managed and reduced more sustainably.

Mismanaged plastic waste generated at Mediterranean coastal regions (waste which is either littered or inadequately disposed) is material which is at the highest risk of entering the Sea. It is important to take immediate and effective actions to make sure that more and more plastic waste is recovered and doesn’t end up in the Mediterranean Sea. It is important that all key stakeholders – from manufacturers and processors to consumers and recyclers – work towards a common goal, towards a circular and sustainable future.

We want to proactively prevent Mediterranean Sea pollution. With around 70% of its surface covered by sea, Earth is rightly known as the blue planet. The sea is also a major producer of the oxygen we breathe, making it a crucial part of our everyday life regardless of where we live. Sea plastic pollution is a huge environmental problem and we are determined to find solutions in a positive and proactive way. We are determined to #KeepSeaBlue. 

We envision a world where plastic waste never enters the Mediterranean Sea –
rather it gets recovered, recycled and reused.

Our mission

Our mission is to drive plastics collection from at-risk Mediterranean coastal areas by connecting all key parties involved (Collectors, Recyclers, Packaging Producers, Brand Owners) and to bring transparency and traceability in the plastics value chain through the use of our #RecoveredSeasidePlastic blockchain platform and certification model, powered by Oracle Blockchain Technology.

  • chain link icon, connect

    Connect

  • monitor with magnifying glass icon, monitor

    MONITOR

  • certification badge, certify

    CERTIFY

  • eye icon, incentivise

    INCENTIVISE

Our guiding principles

We are embracing change, the adoption of Oracle Blockchain Technology, a collaborative culture and a circular approach to reach our end-goal of more plastic waste being recovered, recycled and reused, instead of ending up in the Mediterranean Sea.

  • network icon, independence

    INDEPENDENCE

  • innovation icon

    INNOVATION

  • collaboration icon

    COLLABORATION

Get involved

© 2021 KEEP SEA BLUE. ALL RIGHTS RESERVED